Weihnachten neu erleben
When 2,500 volunteers launch a content machine
Rediscover Christmas (WNE) is one of Germany’s largest volunteer-organised events and generates enormous digital reach in just a few days through thousands of photos and videos. Using teamnext’s Media Hub, the team manages this content centrally, utilises AI to ensure it can be found quickly, and ensures that social media, the press and partners can access the right content at any time.
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© WNE
© WNE
The challenge
Thousands of pieces of content, hardly any time to organise them
Over the five days of the event, new content is constantly being created across 10 shows. Around 40 content creators produce photos and videos, which are often available in the Media Hub just minutes after being taken. A total of up to 20 photographers are on duty, whilst up to 15 social media posts – on Instagram alone – are published every day. All teams access the same central image pool. Social media, press, the website and partner communications work in parallel with identical material. Yet this is precisely where the challenge lies:
Thousands of images are created in no time at all
Hardly any time for manual tagging
Content must be available immediately
You have to find the right shot in a matter of seconds
The impact
Figures during the event days
14.000+
Images in the Media Hub
~ 3 hours
Time saved per event
2.1 million
Views on Instagram
© WNE
The solution
AI-powered search for quick access
WNE uses teamnext’s Media Hub as a central platform for all content production during the event days. Photos, videos and other assets are consolidated there and made available to everyone involved in real time. An integrated AI search recognises content directly within images, making it discoverable without the need for manual tagging. This enables the team to find the right image within seconds, even when dealing with several thousand photos. At the same time, the Media Hub enables structured collaboration between all teams. Social media, press, website and partner communications teams access the same content simultaneously and work without the need for additional coordination. Through integrations with tools such as Canva and Adobe, content can be processed and published directly – without the need for downloads or duplicate file management.
© WNE
“For us, the AI search feature in the Media Hub is a real game-changer.”