How to improve collaboration between your marketing team and external service providers

The pressure of having to do everything at once, ever-closer deadlines, and the collaboration with external service providers internal departments and other team members pose challenges for marketing teams in all industries. Cross-team collaboration needs the right framework conditions. We have summarized the best way to do this for you in the following article.

How to bundle your information channels

When working with service providers, information such as briefings, quotes, drafts, etc. is shared across quite a few channels. Important documents for the project run lie in e-mail inboxes, folder structures of individual persons or get lost. In any case, transparency does not work that way. Because this is the case, information often needs to be shared multiple times with project stakeholders. Keeping track of the latest version or the most current status is almost impossible here. If you bundle your information channels in a central location so that everyone involved in the project has access to it, you not only save administrative time, but also avoid unnecessary misunderstandings because everyone is familiar with the latest status.

Centrally documented arrangements

“I didn’t release it that way!” Everyone who works in marketing has probably said or heard this classic at some point. Because correction and release processes are not centrally documented, everyone seems to make up their own mind about what was meant and how. These misunderstandings can be avoided through documented, unambiguous agreements. Creating a central location where all information can be viewed (even when changes are made) strengthens collaboration with your service providers, and additional costs due to postponed deadlines or repeated corrections can be avoided.

Central communication

A small query about the project can often make big waves. The right contact person cannot be reached or has changed, email ping-pong is started or phone calls are made. Dependence on specific contacts stresses out both marketing teams and your service providers, not to mention stalls your projects. With a platform on which everyone communicates together centrally, quick arrangements are possible even with changing contact persons.

Pay attention to these things when working with external service providers, and you’ll quickly find that you’ll get your projects done in less time, with more fun, and with greater output.

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