10 reasons for Instagram in sports marketing

Instagram is one of the TOP 5 most popular apps worldwide and it’s hard to imagine not only our private lives but also the marketing strategies of many companies without it. Especially in sports marketing, the advantages of the online service for sharing photos and videos can be used profitably.

Not yet on Instagram or treating your social media presence rather stepmotherly?

Here are 10 reasons for why you should definitely change that!

1) High number of users

Instagram has more than 400 million users worldwide. In Germany alone, more than 32 million users were recorded in 2022 (source) – and the trend is rising. With Instagram, if you do it right, you can build a large reach quickly and easily. Best of all, Instagram costs you nothing.

2) Suitable Content

Besides the perfectly staged breakfast or the vacation on the other side of the world, sports content in particular is among the most shared content on Instagram. Why? Because the interaction rate of this content category is very high. You can and should use this potential for your association!

3) High interaction rate

As already mentioned, Instagram is characterized by a high interaction rate compared to Facebook and the like. For example, a study by quintly shows that the interaction rate on Instagram is 4.8% , which is six times higher than Facebook. This makes it possible for you to reach even more people with your content.

4) Hashtags

With the right hashtags, you can not only reach your existing followers, but also easily attract new followers to you. You can easily find out how popular a particular hashtag is by typing it into your Instagram search under “Tags”. Behind the hashtag you will see how often it has already been used in other posts.

Your followers can follow your hashtags and be kept up to date with new posts at all times. Hashtags make it easier for your images to be found by your target audience and new potential followers. #thisissimple

5) Visibility on Google

If your Instagram account is public, the shared images will also show up in Google search. This increases your findability and helps expand your target audience.

6) Easy use

Instagram is easy and intuitive to use and your pictures don’t have to be HD quality, the quality of your smartphone camera is quite enough. Of course, Instagram’s built-in editing features and filters still quickly help you give your images that extra something with just a few clicks

7) Control content easily

When uploading new pictures and videos to Instagram, you have the option to share them on other social channels (e.g. Twitter and Facebook) directly from the app. This saves time, increases your reach and allows you to centrally coordinate your social media content.

8) Live function

Use Instagram’s live feature to bring your audience even closer to the action and show what they might otherwise keep hidden. Whether it’s a glimpse behind the scenes or celebrating a victory in the evening – with the Instagram Live function, you intensify contact with your target group and bring them even closer to you, thereby increasing their loyalty to your association.

9) Take advantage of the sports industry

Compared to other industries, the sports industry has a clear advantage: Because of the human interaction that is at the forefront, almost everyone can relate to sports. Sport therefore thrives on human interaction. And human interaction can be excellently captured in images, which in turn trigger emotions in the viewer. So by using appropriate images and videos on Instagram, you can quickly and easily reach your target audience, inspire new fans or attract the attention of potential sponsors.

10) The power of storytelling

When using Instagram, the main goal is to achieve a high interaction rate (comments, likes, sharing of posts).

Storytelling is a popular marketing tool that can quickly increase interaction rates. Why? Because we can most easily identify with stories. Instagram has the advantage that you can tell stories easily and without spending a lot of time with appropriate pictures or videos and address your target audience directly.

This is how easy it is to use Instagram profitably in sports marketing – Enjoy sharing!

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